For the launch of the new Toyota Aygo, a car for an extremely young target group, a pan-European campaign platform was developed under the idea "Go fun yourself", which focused on the then popular theme of pranks. In addition to numerous influencer collaborations, we contributed our own prank that took the somewhat irreverent attitude of the campaign to the extreme. And the film went viral.
Without any seeding at all, the film achieved click rates that were the envy of all other European markets. The Italians fell in love with the clip so much that they put it on TV as a 30-second version – on prime time. And the success continued: the prepared car was later the star at countless dealer events.